Job Description

Title: Social Media Manager

Type: Full-Time, Hourly, Non-Exempt, In-Office, Non-Remote

Pay Range: $30-$35 per hour

About Us:
Yrefy is a private student loan refinance company, specializing in assisting borrowers and co-borrowers in relieving the burden of student loans, through a refinance. If you are passionate about helping individuals and thrive in a growing environment, we invite you to consider joining our team!

Job Description:

We are looking for a strategic, creative, and metrics-driven Social Media Manager to take ownership of Yrefy's social presence across all platforms. This individual will be responsible for planning, creating, and executing engaging content, monitoring performance, fostering community interaction, and ensuring our social channels reflect Yrefy's voice and values. 

You'll collaborate closely with marketing, design, and content teams to ensure our message is aligned across campaigns, promotions, and organic engagement. 

Key Responsibilities  

• Develop and implement a comprehensive social media strategy to grow brand awareness, audience engagement, and conversion rates. 

• Manage day-to-day operations of all social channels (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, etc.) 

• Plan and publish a high-performing content calendar with a balance of promotional, educational, and community-building content. 

• Collaborate with creative teams to produce multimedia content, including posts, reels, videos, carousels, and stories. 

• Write engaging copy that aligns with the brand tone and drives action. 

• Monitor trends, competitor activity, and platform algorithm updates to inform content strategies. 

• Engage actively with followers by responding to comments, messages, and mentions in a timely and authentic way. 

• Track and report performance metrics (e.g., reach, engagement, follower growth, CTR, conversions) and use insights to optimize campaigns. 

• Run and manage paid social media campaigns in collaboration with the digital advertising team. 

• Identify opportunities for influencer partnerships, cross-promotions, and user-generated content. 

• Ensure social content aligns with broader marketing objectives. 

Qualifications  

Education & Experience  

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience). 

• 2–4 years of experience managing professional social media accounts, preferably in education or finance fields 

Skills & Competencies  

• Deep understanding of social platforms, tools, and current best practices. 

• Proficient with social media scheduling tools like Sprout Social, Hootsuite, Buffer, or Later. 

• Experience with analytics platforms (e.g., Meta Insights, LinkedIn Analytics, Google Analytics). 

• Excellent writing, editing, and storytelling skills. 

• Strong visual literacy and video editing capabilities.
• Ability to collaborate with designers or use basic design tools (e.g., Canva, Adobe Express). 

• Knowledge of paid social advertising is a plus. 

• Highly organized, detail-oriented, and capable of managing multiple projects at once. 

• Self-starter passionate about staying ahead of social trends and testing new formats.
• Awareness and knowledge of our endorsers and network.

Benefits:

• 100% Employer Paid Medical for Employee AND Whole Family Includes the Mayo Clinic
• Safe Harbor 401k/ROTH Plan with a 4% Company Match
• Dental Insurance
• Vision Insurance
• Company Paid Term Life Insurance
• Supplemental Voluntary Life Insurance
• Company Paid Short-and Long-Term Disability Insurance
• Voluntary Pet Insurance
• Fully Subsidized LifeTime Gym Membership
• Tuition Reimbursement
• Catered Friday Lunches
• Fully Stocked Kitchens
• Fun in Office Work Environment
• Opportunity to Work at a Fast-Growing Company
• And More!

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